Item Page Description 

The item page is usually presented the same way for all items as it is a standard format.

First there is the product price and the delivery fees within China (usually it displays at least fast delivery (China Post) and EMS (Express Delivery)).

Then there are item specific choice of options: size, colour and quantity to order with number available in stock displayed in brackets.

Click on the picture to enlarge


Seller's Profile
The Seller’s profile is located in between the Taobao logo and the search pane at the top of the page.  It gives an overview of the seller’s performance.  It is most reliable when the seller has sold at least 500 items and has the reputation of more than 99% but it is also important to recognize that every transaction is different.

Other guarantees are if the seller has the approved ID and other guaranteed services.

Seller's Feedback Score

Hearts < Diamonds < Crowns
These represent how many transactions the Seller has successfully handled.

Red heart Seller
4 - 10
11 - 40
41 - 90
91 - 150
151 - 250

Diamond Seller
251 - 500
501 - 1000
1001 - 2000
2001 - 5000
5001 - 10,000

Blue Crown Seller
10,001 - 20,000
20,001 - 50,000
50,001 - 100,000
100,001 - 200,000
200,001 - 500,000

Gold Crown Seller
500,001 - 1,000,000
1,000,001 - 2,000,000
2,000,001 - 5,000,000
5,000,001 - 10,000,000
10,000,000+

Taobao Mall Seller